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Box Office Analysis, Aug. 8: “Collateral” Damages Competition

Sometimes it pays to be the bad guy.

Tom Cruise‘s newest film Collateral–in which he plays a mean ol’ contract killer who forces a Los Angeles cab driver (Jamie Foxx) to drive him from job to job in one night–opened in the top spot this weekend with $24.4 million. The action drama pushed last week’s champ, M. Night Shyamalan‘s The Village, down to second place with $16.5 million.

Despite winning the weekend, however, Collateral failed to make it onto Cruise‘s top-five openers list, which includes his biggest debut Mission: Impossible 2, which opened in 2000 with $57.8 million.

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Other newcomers this week included the Brittany Murphy romantic comedy Little Black Book, which opened in fifth place with $7 million, and the Jaws-like indie thriller Open Water, which debuted in limited theaters with $1 million.

This week, the Top 12 films grossed an estimated $97.6 million, down a considerable 31.42 percent from last weekend’s $142.3 million take and also down 23.40 percent from last year’s draw of $127.4 million.

The top three films at the box office this time last year were Sony’s PG-13 S.W.A.T. at No. 1 with $37 million at 3,202 theaters, averaging $11,575 per theater; Buena Vista’s PG-13 Freaky Friday in second place with $22.2 million in 2,954 theaters, averaging $7,516 per theater; and Universal’s PG rated comedy American Wedding in third in its second week with $15.4 million at 3,195 theaters, averaging $4,840 per theater.

BOX OFFICE TOP 10, ESTIMATES: (Source: Exhibitor Relations, Inc.)

No. 1: Collateral (DreamWorks, R)

Gross: $24.4 million

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Weeks opened: NEW!

Theaters: 3,188

Per-theater average: $7,654

No. 2: The Village (Buena Vista, PG-13)

Gross: $16.5 million (-67%)

Weeks opened: 2

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Theaters: 3,733 (+3)

Per-theater average: $4,442

Cume to date: $85.7 million

No. 3: The Bourne Supremacy (Universal Pictures, PG-13)

Gross: $14.1 million (-42 %)

Weeks opened: 3

Theaters: 3,304 (+124)

Per-theater average: $4,268

Cume to date: $124.3 million

No. 4: The Manchurian Candidate (Paramount, R)

Gross: $10.8 million (-46%)

Weeks opened: 2

Theaters: 2,867 (unchanged)

Per-theater average: $3,767

Cume to date: $38.5 million

No. 5: Little Black Book (Sony Pictures, PG-13)

Gross: $7 million

Weeks opened: NEW!

Theaters: 2,445

Per-theater average: $2,863

No. 6: I, Robot (20th Century Fox, PG-13)

Gross: $6.3 million (-39%)

Weeks opened: 4

Theaters: 2,806 (-398)

Per-theater average: $2,245

Cume to date: $126.7 million

No. 7: Spider-Man 2 (Sony Pictures, PG-13)

Gross: $5.5 million (-43%)

Weeks opened: 6

Theaters: 2,564 (-437)

Per-theater average: $2,145

Cume to date: $354.5 million

No. 8: Harold & Kumar Go to White Castle (New Line, R)

Gross: $3.2 million (-42%)

Weeks opened: 2

Theaters: 2,163

Per-theater average: $1,479

Cume to date: $12.3 million

No. 9: Cinderella Story (Warner Bros., PG)

Gross: $3 million (-37%)

Weeks opened: 4

Theaters: 2,065 (-285)

Per-theater average: $1,475

Cume to date: $47 million

No. 10: Catwoman (Warner Bros., PG-13)

Gross: $2.9 million (-64%)

Weeks opened: 3

Theaters: 22,75 (-842)

Per-theater average: $1,277

Cume to date: $36 million

OTHER OPENINGS

Open Water (Lions Gate, R)

Gross: $1 million

Weeks opened: NEW!

Theaters: 47

Per-theater average: $22,021

Code 46 (United Artists, R)

Gross: $22,000

Weeks opened: NEW!

Theaters: 3

Per-theater average: $7,333

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